Using the Social Network to Increase Business
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Social media is changing the way customers search for services and the way in which we engage them. Before customers even see you for the first time, they have a great deal of information about your company, your products, and your competition. Prospects now have greater access to company and product data – including peer reviews and referrals – compared to any other time in history. If you are to continue providing solutions to your customers, personal communication and professional interaction is required.
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Businesses are no longer the sole keeper and disseminator of information; that role has been seized by the ever-widening social web. With an estimated 152 million blogs, 25 billion messages sent via Twitter, and 2 billion Internet users worldwide, social networks represent huge prospecting and customer relationship opportunities. Are you being proactive to utilize these communication channels? Are your client funnels changing faster than you are responding?
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